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Logo Design
Introduction
A Logo is actually a graphic symbol that can be all or part of the name of a company or a symbol. Logos can also be a combination of text and photos. The Logo is the most important tool for identifying a company or business. Today, all companies and businesses, large and small, design Logos. By Designing a Logo, better services or products will be introduced to the customer. Also, the Logo image will be etched in the minds of customers forever and will last a long time.
Important features in Logo Design
In Logo Design, it is very important to pay attention to some tips. These tips include:
Simplicity of design
Although some people prefer to design a relatively complex Logo that will make the customer think about its design, a simple Logo can last longer. A clear example of this type of Logo is the Apple Logo, which, while simpler, is better recorded in the minds of customers. Today, most large foreign companies use simple Logos, but in Iran this issue is not well established yet, and most companies prefer to have very complex Logos.
Suitable color
Many people choose different colors to make the Logo more visible. But some companies, such as Panasonic, have also come up with black and white Logo Designs. Therefore, the choice of color should be tailored to the design, In addition, the design of the Logo should be done in such a way that it can be used in both color and black and white. Of cousre not in a way that black and white printing loses its beauty altogether.
Ability to use in all parts of the company
The Logo should be designed in such a way that it can be used in all areas, including banners, business cards, office sets, urban elements, and so on.
Logo Design Goals
There are questions you need to answer before designing a Logo. These questions are:
• How do you define the services or goods that your company offers?
• What are your company's long-term goals?
• How much is your budget for Logo Design?
• What are your main competitors?
• What sets you apart from your competitors?
• What kind of Logo do you like the most?
• Who is your target group?
• Where is your Logo most likely to be used? (Print, web, etc.)
Logo Designer
In fact, anyone who knows a little about graphics software such as Photoshop can design a Logo. But a lasting Logo that has been thought of. So a real designer, in addition to the ability to work with Photoshop, can use his creativity, thinking and taste to design a Logo that has a meaning and something to say. So it's important to leave the design of your Logo to elites and professionals.
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