Print ideas
Catalog cover design
Catalogs are a tool for promoting and informing about a brand or product. With the advancement of science and technology, information can be accessed with a simple search. But what has kept print catalogs still in business is that there are still places where people are waiting and looking for time to pass, at which time the catalogs can be informative and fun. Like those who are waiting in line at the clinics or people who are at the airports and so on.
Books may not be judged by their cover, but catalogs are not, each catalog is judged at first glance by its cover design. The purpose of designing a cover on a catalog is to be able to attract and connect a customer. Another goal of the catalog cover design is to reveal information within the catalog. The design on the cover should be able to promote a brand well and attract attention like a big discount.
All successful catalogs have special features. The most important unique feature of a cover design on a catalog is that it is successful in the world of marketing, but sometimes some catalogs are surprising in addition to successful marketing in the world of design. A clear example of this catalog design is the design of the Huawei UFLine catalog cover by Elmer Maniago. Complex products around the world are a good creative touch.
The first thing that matters in designing a catalog cover is the purpose of the catalog design. Suppose you are planning to design a catalog cover for a fashion company, your catalog cover should be such that people are attracted to it and are looking to check your product and their prices. In fact, encourage them to flip through the catalog.
Now imagine that you are going to choose a catalog cover design for a company. The best plan is one that offers the most useful and best points of the company at a glance, so that the viewer is encouraged to learn more about the company.
This suggests that the design of the fashion catalog cover should be an outfit that the audience must want to buy, but the design of a company's catalog cover should reveal the company's information.
In order to make the cover design of a catalog look more modern and beautiful with any subject, some points must be observed in them. One of these tips is to use unconventional and warm colors.
Colors are just as important not only in catalogs but also in other graphic designs. In your design, try to portray a beautiful and modern life. Seeing a product in this life can encourage the reader to learn about the product. Using photo-appropriate fonts will give you a popular image. These fonts look like a spice and give you more creativity. In creative designs, the cover of a catalog is always important for multifaceted images. A clear example of this can be seen in a travel catalog. In one plan, in addition to the places of introduction, local cultures try to include the type of clothing and so on.
In general, the individual's creativity in designing the catalog cover makes it unique. So always try to keep everything in mind. Sometimes the best designs don't follow any of the rules and only get the best out of their creativity, adding a new rule to the design of the catalog cover.
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